Cloud and AI efficiency startup Greenpixie has closed a £4.7m pre-Series A round to help the world’s largest companies improve performance and reduce wasted IT spend and associated emissions.
Created to provide a crucial layer of sustainability intelligence to decarbonise cloud and AI infrastructure usage, the investment was led by VERBUND X Ventures, with participation from Green Angel Ventures, Octopus Ventures, and Armajaro Holdings.
Data centres are projected to account for 3% of worldwide electricity consumption by 2030, according to the International Energy Agency (IEA), with demand soaring 17% in 2025 as a result of the accelerated uptake in AI. It is estimated that close to a third of enterprise cloud use is wasted each year due to a lack of visibility for decision-makers, with global spend forecasted to rise to over $1trillion imminently demand for ‘FinOps’ and ‘GreenOps’ solutions is rising fast.
Greenpixie works with Fortune 1000 companies such as Mastercard to enable them to make sustainable decisions around cloud infrastructure and large-scale AI deployment, resulting in improvements in system performance, alongside reductions in cost, carbon and water usage while still pursuing growth.
By integrating with major cloud providers Greenpixie’s proprietary technology helps IT teams terminate ‘zombie’ resources, optimise for purpose including AI model use (e.g. Gemini, Claude, ChatGPT), and select low-carbon regions, effectively enabling engineers to improve performance and efficiency while reducing emissions directly through their day-to-day infrastructure decisions from behind their laptops.
While many tools focus on reporting or cost optimisation in isolation, Greenpixie enables organisations to act on these insights within engineering workflows, improving the execution of optimisation initiatives.
John Ridd, CEO and Co-Founder, says: “Efficient use of cloud and AI is possible when the right culture and tooling is embraced. With Greenpixie’s high fidelity sustainability data, enterprises can maximise the full potential of their intelligence. This funding will enable us to accelerate our mission and continue our global reach in these pivotal times.”
Magali Christensen, Investment Manager at Green Angel Ventures, said: “The team has demonstrated strong execution, particularly in securing and delivering for large enterprise customers early on, which is critical in this market. What we found particularly compelling is the level of granularity in Greenpixie’s data – it goes beyond reporting and enables engineers to take concrete action within their workflows. As cloud and AI workloads scale, this kind of actionable visibility becomes essential not just for reducing emissions, but for improving cost efficiency and overall system performance.”